How to avoid inappropriate product claims?

August 27, 2021

 

More and more Brand Affiliates like to share Nu Skin’s quality products with their friends through social media, but often they may not understand the guidelines of product claims and may unintentionally cross the line. Below is a list of the most commonly misused words. By avoiding them and use the product claims which have already been approved by the Company only, you may share posts in a carefree way. Of course, if you want to learn more about how to share products appropriately, please follow the claims on the Product Information Page of relevant products, meanwhile you can scan the QR code below, and access the Company official website to learn about the relevant guidelines under Nu Skin ‘Regulatory Corner’.

 

https://www.nuskin.com/content/dam/HK/REGULATORY_CORNER/Covid_19_Reminder_June_2020_en.pdf

https://www.nuskin.com/content/dam/HK/REGULATORY_CORNER/Social_Sharing_Guidelines_en.pdf

https://www.nuskin.com/content/dam/office/gc/HK/zh/CSELB_rule/Product-claims-do_donts_en.pdf

https://www.nuskin.com/content/dam/HK/Velocity/forms/41_HK_pp_jan2019_clean.pdf


Example of inappropriate claims

Explanation

1 pack of XX= Running 7 laps of the playground, 1 piece of XX=containing 5 apples+7 papayas+9 oranges, 1 pack of XX=Having 7 whitening injection, 1 piece of XX= consuming 120 calories, spray 8 times=applying 1 sheet of XX mask, 1 cup of XX=12 times body internal circulation, applying face mask for 7 consecutive days=get 1 skinbooster

Involving exaggerated claims, without scientific research basis

Reducing lung fibrosis, preventing heart disease/ cardiovascular disease/ diabetes/ floaters/ dry eye/ Alzheimer's disease/ stroke/ cold, preventing cancer, improving eczema/ bronchial allergy/ immune system diseases, stimulating collagen regeneration, treating psoriasis, asthma, etc

Do not make medical claims, or representations that the product can cure or prevent any disease

Home epidemic prevention, anti-epidemic kit, epidemic prevention pack, anti-epidemic products, anti-epidemic three, first choice for epidemic prevention, enhancing immunity against epidemic, reducing the infection of coronavirus, anti-inflammatory and anti-bacterial, anti-flu virus, etc

Do not state or imply in any way that Nu Skin products can prevent or reduce the risk of COVID-19 infection