Abbie has been operating an online shop selling various brands of skin care products on an auction website. Due to the reasonable prices of the products and Abbie’s high efficiency, the online shop has won a lot of good comments from online shoppers and accumulated a group of regular customers. After joining NU SKIN, Abbie is impressed by the quality products of NU SKIN and ageLOC® anti-aging opportunity . She would like to promote NU SKIN’s quality products via the auction website in order to increase their marketability. Therefore, Abbie auctions NU SKIN ’s products on her online shop, without being aware that her practice has already violated NU SKIN ’s Policies and Procedures.
Auction website is an effective platform to promote products even if you stay at home. However, NU SKIN business is a "people-oriented" business which needs business partners to explain or demonstrate NU SKIN’s rewarding business opportunity, innovative products, enriching and uplifting culture and proper use and precautions of the products to customers face to face in order to spread and promote to others clearly and completely. Retailing NU SKIN products through auction websites is not a long-lasting way to run NU SKIN business, and consumers may misunderstand or misuse the products due to lack of communications, which may eventually lead to consumer disputes , or even damage to company's reputation. Moreover, if business partners sell our products to individuals who intend to resell the products through internet or other unauthorized channels, this behavior is equivalent to disrupting market order. Controllable acceleration, step by step and sustainable development is our common goal. NU SKIN hopes that everyone could comply with the rules of Use of Internet and jointly maintain a fair and orderly market environment to achieve the goal, because you are the power.
Relevant NU SKIN Policies and Procedures are extracted as below:
5.2 of Chapter 2 No Wholesaling of Products
You may not sell or distribute Products to Persons who intend to resell the Products, or have resold Products in the past. You are prohibited from selling to Persons, either directly or indirectly, who ultimately (i) resell the Products through a retail store, (ii) resell the Products over the Internet, regardless of the form of Internet distribution channel, unless it has been approved by the Company in writing, (iii) import the Products into an Unopened Country, or (iv) use any other method of distribution that violates the primary purpose of your direct selling business and that of the Company. You must take reasonable steps to ensure that Persons who purchase Products from you do not intend to violate this Section 5.2.
7.6 of Chapter 3 advertising sales network
7.6 Internet Selling
Products may be sold on the internet only through Company websites and may not be sold through Distributor websites of any kind or any other form of internet use, including internet video and audio, social networking sites, social media and applications, and other sites that have content based on user participation and user generated content, forums, message boards, blogs, wikis and podcasts (e.g., Facebook, YouTube, Twitter, Wikipedia, Flickr). Blue Diamond Internet Marketing Sites may link to Company websites. This prohibition on internet selling includes, but is not limited to, internet auction and classified advertising websites such as ebay.com or craigslist.org.
(The name of character in the article is fictitious. No identification with actual person is inferred.)