Ingredients for Success: DSN Interview with Nu Skin President and CEO Truman Hunt


The Direct Selling News recently interviewed Truman Hunt about Nu Skin’s success, strategy, and plans for the future.  With the launch of ageLOC TR90 just on the horizon, Truman shared Nu Skin’s product launch process. Truman stated, “Our product launch process is a big part of how the execution of our growth initiatives has changed over the years. Before, when we would launch a product, we thought it would be great if our sales leaders were just blown away by the compelling products we would reveal to them at our conventions, because they were showing up not knowing anything about what would be launched. For us, a better approach now is to start many months ahead of time—in our case, a year ahead—and bring in key leaders from around the world, then the region, then the country and align the leaders with the upcoming launch.”


To read the full interview, visit the DSN website here: Direct Selling News