Business Advisories

From time-to-time, the company will issue important updates or “advisories” that could have a meaningful impact on a Brand Affiliate’s business and the company’s reputation. We ask that Brand Affiliates check back often, as business advisories can and will change on a regular basis. Please be advised that violating any of the advisories listed below could result in disciplinary action. Please see the “Contact Us” section for information on how to contact the company with questions or report violations.

 

 

COVID-19:

 

Brand Affiliates should never use tragedies, natural disasters, and the like to promote the company’s products or opportunity. Given the recent COVID-19 outbreak, the company wishes to highlight several important principles to ensure Brand Affiliates are promoting our products and business opportunity correctly.

 

As we all know, Nu Skin and its Brand Affiliates are prohibited from making claims or representations that our products can cure, treat, or prevent any disease or medical condition. This prohibition includes any statements or images that our products will in any way prevent or minimize the risk of COVID-19.

 

Brand Affiliates should not, either directly or indirectly, reference COVID-19 when talking about our products. Such references imply the same inappropriate claims mentioned above and can include language or images. Examples include “Given the outbreak,” “Under the current circumstances,” “In times like these” and/or using images of doctors or face masks.

 

Brand Affiliates should not use COVID-19 or the economic impact of the pandemic in their marketing materials or promotion of the business opportunity.

 

Brand Affiliates should not market or promote that our products have been designated as “essential.” Nu Skin is working hard to treat them in this manner, but any promotion of this may incorrectly imply that we have received government endorsement or approval.

 

Brand Affiliates may not use the Nu Skin name or products to solicit or facilitate in-kind donations to third-party organizations (health care workers, hospitals, charities, etc.). Brand Affiliates may, however, promote donations and relief efforts undertaken by Nu Skin as announced on official company websites and social media pages.

 

Notwithstanding the above, Nu Skin encourages all Brand Affiliates to continue promoting both the products and the business opportunity in accordance with policy as well as the Opportunity Testimonial Guidelines and Product Testimonial Guidelines. We will continue to be a force for good by empowering and uplifting others through our products and opportunity.

 

 

ageLOC Meta:

 

As one of our newest products, ageLOC Meta is an amazing supplement with incredible benefits. In order to maintain the momentum we’re seeing as our Brand Affiliates continue to promote ageLOC Meta, please remember to stick only to approved claims found on our website or the Product Information Page.  Even if you or your customers have experienced great results from taking Meta, only official claims that have been substantiated by Nu Skin can be shared. Additionally, unapproved claims regarding medical/health conditions or weight loss (including before and after pictures) cannot be used.

 

For more information, we invite you to review our Meta Sharing Guidelines as well as our Product Claims video.

 

TikTok:

 

It has recently come to the company’s attention that TikTok, the popular video-sharing platform, has updated its Community Guidelines to prohibit the posting or sharing of content that promotes or depicts multi-level marketing schemes. Consistent with our mission to be a force for good, and in order to uphold the company’s reputation, we are asking that all Brand Affiliates immediately cease any and all promotion of the Nu Skin products and business opportunity through the TikTok platform.

 

Please note that Brand Affiliates may continue to utilize TikTok for non-Nu Skin related personal use.

We are continuing to monitor the situation and will provide further guidance within our Social Sharing Guidelines, as required.

 

WhatsApp:

 

WhatsApp, a well-known global messaging platform, recently updated Business and Commerce Policies for its standalone business application – not to be confused with the personal WhatsApp application. The policies, which apply to all business tools, including the WhatsApp Business app and WhatsApp Business Solution, prohibit businesses from transacting in products or services related to multi-level marketing. Consistent with this policy, any Brand Affiliates utilizing the standalone WhatsApp business application or tools must immediately cease any and all promotion of the Nu Skin products and business opportunity using the business platform.

 

 

Pinterest:

 

Pinterest’s Advertising Guidelines prohibit users from posting certain types of advertisements, including those related to multilevel marketing models. These guidelines further prohibit all content related to weight loss from being posted/shared, including advertisements. As a result, Brand Affiliates can in no way use advertisements on Pinterest to promote the Nu Skin business opportunity, products, or weight management programs – even advertisements only directed at people who have engaged with you. However, Brand Affiliates may continue using pins to share information about the products and business opportunity, in accordance with Nu Skin’s Social Sharing Guidelines. All content must also comply with the requirements of Pinterest’s Paid Partnership Guidelines, including endorsement requirements (e.g., #ad, #sponsored).

 

 

Etsy:

 

Etsy’s Seller Policy prohibits users from posting certain types of items. Specifically, Etsy states that it is “a unique marketplace. Buyers come here to purchase items that they might not find anywhere else. Everything listed for sale on Etsy must be handmade, vintage, or a craft supply.” As a result, Brand Affiliates cannot sell or promote Nu Skin and/or Pharmanex products on Etsy.  Moreover, any handmade item that incorporates Nu Skin intellectual property must first be approved by the company.  Any handcrafted item that is listed in violation of Nu Skin policy will be immediately reported to Etsy as a violation of its Intellectual Property Policy and Nu Skin will ask that the content/material be disabled or removed.