Creating Millions of Smiles



Nu Skin Enterprises, Inc. is celebrating the milestone of 600 million meals purchased and donated through its Nourish the Children (NTC) initiative since its founding in 2002. Malnourished children receive VitaMeal®, a nutrient-dense food from one of NTC’s third-party charity partners after Nu Skin sales leaders, customers and employees purchase and donate the bag of food.


“More than 130,000 malnourished children are fed around the world everyday thanks to the generous donations of the Nu Skin family,” said Steven J. Lund, executive chairman of the board and executive director of Nourish the Children. “We are grateful to all those who support the Nourish the Children initiative and realize that much more still needs to be done. I am hopeful that together we can continue to make a difference in the lives of children and provide them hope for a brighter future.”


Throughout the initiative’s history, Nu Skin’s charity partners have reported that VitaMeal purchases and donations have helped children in more than 50 markets.

Why Nourish the Children?


With Nourish the Children, you can be confident that your contributions will be put to its best use:


Purchase and Donate nutritious VitaMeal®

Used to nourish needy children

Leveraged through education and disease prevention programs

Make a difference with nearly 100,000 children being nourished everyday


It is easy to Nourish One More Child.

Purchase and contribute one more bag of VitaMeal® each month, or encourage a friend to do so.



Nu Skin is a for-profit distributor of nutritional and skin care products in more than 50 markets and is traded on the New York Stock Exchange (NUS). Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. The initiative enables Nu Skin’s distributors and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations to help solve the complex world problem of feeding malnourished children. The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.