Reputation

Our mission is to be a force for good in the world by empowering people to improve lives through innovative products, rewarding opportunities, and an uplifting, enriching culture. We are committed to the highest ethical standards and business practices as we aspire to become the world’s leading business opportunity platform. We expect our brand affiliates to abide by these same ethical standards and business practices.

The following links provide important information regarding our income opportunity, our products, and the ethical standards and business practices we expect our employees and brand affiliates will follow. We believe this information helps brand affiliates, customers, consumers, and the general public evaluate our business, our products, and our income opportunity, and have a better understanding of the ethical standards and business practices we expect our employees and brand affiliates to follow.

We encourage anyone who experiences conduct by our employees or brand affiliates that does not meet these standards to report such conduct to Nu Skin. Please don’t hesitate to reach out to a Nu Skin representative using any of the methods found on the Contact Us page.

For any compliance matter please contact us at nacompliance@nuskin.com.

From time-to-time, the company will issue important updates or “advisories” that could have a meaningful impact on a Brand Affiliate’s business and the company’s reputation. We ask that Brand Affiliates check back often, as business advisories can and will change on a regular basis. Please be advised that violating any of the advisories listed below could result in disciplinary action. Please see the “Contact Us” section for information on how to contact the company with questions or report violations.

Brand Affiliates should never use tragedies, natural disasters, and the like to promote the company’s products or opportunity. Given the recent COVID-19 outbreak, the company wishes to highlight several important principles to ensure Brand Affiliates are promoting our products and business opportunity correctly.

۰ As we all know, Nu Skin and its Brand Affiliates are prohibited from making claims or representations that our products can cure, treat, or prevent any disease or medical condition. This prohibition includes any statements that our products will in any way prevent or minimize the risk of COVID-19.

۰ Brand Affiliates should not, either directly or indirectly, reference COVID-19 when talking about our products. Such references imply the same inappropriate claims mentioned above, and can include language such as “Given the outbreak,” “Under the current circumstances,” or “In times like these.”

۰ Brand Affiliates should not use COVID-19 or the economic impact of the pandemic in their marketing materials or promotion of the business opportunity.

۰ Brand Affiliates should not market or promote that our products have been designated as “essential.” Nu Skin is working hard to treat them in this manner, but any promotion of this may incorrectly imply that we have received government endorsement or approval.

۰ Brand Affiliates may not use the Nu Skin name or products to solicit or facilitate in-kind donations to third-party organizations (health care workers, hospitals, charities, etc.). Brand Affiliates may, however, promote donations and relief efforts undertaken by Nu Skin as announced on official company websites and social media pages.

Notwithstanding the above, Nu Skin encourages all Brand Affiliates to continue promoting both the products and the business opportunity in accordance with policy as well as the Opportunity Testimonial Guidelines and Product Testimonial Guidelines. We will continue to be a force for good by empowering and uplifting others through our products and opportunity.

TikTok:

It has recently come to the company’s attention that TikTok, the popular video-sharing platform, has updated its Community Guidelines to prohibit the posting or sharing of content that promotes or depicts multi-level marketing schemes. Consistent with our mission to be a force for good, and in order to uphold the company’s reputation, we are asking that all Brand Affiliates immediately cease any and all promotion of the Nu Skin products and business opportunity through the TikTok platform.

Please note that Brand Affiliates may continue to utilize TikTok for non-Nu Skin related personal use.

We are continuing to monitor the situation and will provide further guidance within our Social Sharing Guidelines, as required.

WhatsApp:

WhatsApp, a well-known global messaging platform, recently updated Business and Commerce Policies for its standalone business application – not to be confused with the personal WhatsApp application. The policies, which apply to all business tools, including the WhatsApp Business app and WhatsApp Business Solution, prohibit businesses from transacting in products or services related to multi-level marketing. Consistent with this policy, any Brand Affiliates utilizing the standalone WhatsApp business application or tools must immediately cease any and all promotion of the Nu Skin products and business opportunity using the business platform.