Our Mission

Our mission is to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture.


Since 1984, Nu Skin has demonstrated a distinctively different approach to business. We began with an innovative concept of premium quality products and a uniquely compelling global business opportunity. This exceptional business model has shaped our company into a more than one billion dollar enterprise that still remains true to its core values. Here are just a few reasons to consider Nu Skin:


  • Publicly traded billion dollar corporation in the New York Stock Exchange
  • Nu Skin operates throughout Asia, the Americas, Europe, Africa and the Pacific
  • One of the largest and most successful companies in the direct selling industry
  • Nu Skin Force for Good FoundationĀ® and its charitable partners donated millions of dollars to improve the lives of children throughout the world
  • Since 2002, Nu Skin Brand Affiliates and employees have donated more than 650 million meals through its Nourish the ChildrenĀ® initiative to hungry and malnourished children around the world