Creating Millions of Smiles

Nu Skin’s Nourish the Children (NTC) Initiative recently surpassed 750 million donated meals. Since its inception in 2002, Nourish the Children has been supported by a steady stream of VitaMeal purchases and donations from generous Nu Skin employees and distributors around the world. By providing 450 million nutrient-dense meals to malnourished children mean NTC has also created 750 million smiles around the world – a sea of faces with smiles that bring hope and a promised future. Together with Nu Skin distributors, customers and employees, NTC helps to feed and save millions of children, and create millions of smiles




Nu Skin’s Nourish the Children Initiative was launched in June of 2002 to alleviate hunger, and today is feeding nearly 120,000 children every day. The program quickly grew as thousands of generous contributors recognized an opportunity to make a difference by purchasing and giving food formulated for malnourished children.


“We are fortunate to be part of something so much bigger than ourselves,” said Steve Lund, Chairman of Nu Skin Enterprises Board of Directors and Executive Director of the Nourish the Children initiative.


“Malnutrition is rampant in many parts of the world and we are actively fighting it. We are providing hope and eliminating hunger with every bag of VitaMeal we sell and distribute. There is so much more to be done, but with the help of the Nu Skin family of distributors and customers, we are feeding a hundred thousand children every day.”


Why Nourish the Children?


With Nourish the Children, you can be confident that your contributions will be put to its best use:


Buy nutritious VitaMeal

Used to nourish needy children

Leveraged through education and disease prevention programs

Make a difference with nearly 100,000 children being nourished everyday


It is easy to Nourish One More Child.

Purchase and contribute one more bag of VitaMeal each month, or encourage a friend to do so.




Nu Skin is a for-profit distributor of nutritional and skin care products in more 50 markets and is traded on the New York Stock Exchange (NUS). Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. The initiative enables Nu Skin’s distributors and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations to help solve the complex world problem of feeding malnourished children. The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.