Why am I only allowed to share average results about the products?

January 13, 2023

 

Nu Skin has always highlighted that Brand Affiliates can only use Company-approved product claims when sharing the benefits of Nu Skin products. Some Brand Affiliates may wonder, "I've had extraordinary results with Nu Skin products and that's a real product experience, why can't I share it?

 

It is because customers may decide to purchase a product based on the product benefits that the Brand Affiliates shares with them. Though many customers may get extraordinary results with Nu Skin products, many may not. To make sure prospects have accurate information and realistic expectations, all representations must be consistent with the company's approved product benefits. Therefore, extraordinary results, even if true, should not be shared, especially if a claim is made that a product can diagnose, treat, cure, or prevent any disease or health problem.

 

In a regulated industry, it is important to only make claims that are legal and that we can substantiate. Please focus on approved claims and typical results when sharing the benefits of products.