Creating Millions of Smiles

Nourish the Children Initiative Reaches 500 Million Meals Milestone

Nu Skin's Nourish the Children Initiative recently surpassed 500 million meals provided to malnourished children in need. Since its inception, Nourish the Children has been supported by a steady stream of VitaMeal that has been purchased and donated by generous Nu Skin sales leaders, customers and employees around the world.


The initiative first began in 2002 as an innovative way to alleviate hunger in a sustainable manner, and today it helps facilitate food donations to more than 150,000 children every day. Each meal provides much-needed nutrition to support both physical and mental development.


"It is heartwarming to think of the impact of providing 500 million meals to malnourished children," said Steven J. Lund, executive chairman of the board and executive director of Nourish the Children. "Reaching such a significant milestone is a testament to the compassion and generosity of Nu Skin's sales leaders, customers and employees and to the collective good we can do. We are a powerful family. Not only do the contributions feed hungry children, but they increase opportunities for learning and bring hope to those individuals and nations in need."

Why Nourish the Children?


With Nourish the Children, you can be confident that your contributions will be put to its best use:


Purchase and Donate nutritious VitaMeal

Used to nourish needy children

Leveraged through education and disease prevention programs

Make a difference with nearly 100,000 children being nourished everyday


It is easy to Nourish One More Child.

Purchase and contribute one more bag of VitaMeal each month, or encourage a friend to do so.



Nu Skin is a for-profit distributor of nutritional and skin care products in more than 50 markets and is traded on the New York Stock Exchange (NUS). Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. The initiative enables Nu Skin’s distributors and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations to help solve the complex world problem of feeding malnourished children. The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.