Social Media Guidelines

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Social Media Guidelines

DIRECT SELLING:
THE ORIGINAL SOCIAL NETWORK

 

Our business model is based on person-to-person selling—leveraging the power of word of mouth.

 

While technology keeps changing, people sharing their enthusiasm for Nu Skin will continue.

 

Nu Skin supports and will continue to support active participation in social media.


SOCIAL MEDIA PROVIDES MANY OPPORTUNITIES

 

Building relationships and expanding the “warm market”

 

Communicating

 

Sharing new information

 

Engaging with others and the company

 

Making contacts

 

Providing personal experiences and testimonials


THE KEY PRINCIPLES AND POLICIES FOR SHARING ARE THE SAME—NO MATTER THE PLATFORM

 

Basic policies and procedures apply to online and offline communications


WHAT WE CAN DO WITH SOCIAL MEDIA

 

Share your experiences with Nu Skin products and the Nu Skin business

 

Make new friends and contacts

 

Offer support and interact with others

 

Link to Nu Skin’s website

 

Disclose that you are a Nu Skin Independent Distributor

 

 

 


WHAT WE CAN DO WITH SOCIAL MEDIA

 

Join official Nu Skin fan pages

 

Share company approved photos, promotional videos, and business support materials

 

Share individual photos and videos regarding your personal experience with Nu Skin (e.g., incentive trips, global and regional conventions, and individual product usage)

 

 

 

 

 

 

 


DO: SHARE YOUR LIFE WITH NU SKIN

 


SOCIAL MEDIA DON’TS

 

DON’T: recruit or attempt to sell products through any online classifieds, marketplaces, or buy/sell sites or groups, Amazon, eBay, Etsy, etc.

 

DON’T:recruit in public forums, discussion groups, message boards, blogs, comment sections, or employment-based websites when such recruiting violates the admin/moderator rules or terms and conditions of such group or site

 

DON’T: use company trade names or trademarks when naming your pages or group (e.g., ageLOC, Nu Skin, etc.)

 

DON’T: use unapproved third party pictures, celebrity endorsements, or literature to promote the products or business


IMPROPER SOCIAL POSTS

 


PRODUCT CLAIMS DO’S

 

DO: use claims found in approved Nu Skin marketing materials

 

DO: discuss our innovative ageLOC science

 

DO: recommend that customers talk to their healthcare provider for ALL healthcare concerns or questions

 

DO: share positive personal testimonials that are consistent with approved claims

 

DO: follow the Product Testimonial Guidelines


PRODUCT CLAIMS DON’TS

 

DON’T: claim that our products treat, cure, or prevent any disease, or that the product cured your own ailment

 

DON’T: state or imply that our products helped address, treat, cure, or prevent any disease or other medical condition, or that imply a result that is different from, or goes beyond, our approved marketing claims

 

DON’T: make claims for a product that are not found on Nu Skin’s website or in Nu Skin marketing materials applicable to your region or market

 

DON’T: use unapproved pictures, celebrity endorsements, literature, videos, or materials to promote the products—testimonials must comply with testimonial


EARNING CLAIMS DO’S

 

DO:share your WHY and be authentic and personal

 

DO:talk about the success that can come through hard work and patience

 

DO: talk about having fun with the business

 

DO: emphasize the importance of reselling the product

 

DO: talk about the competitive and innovative Sales Compensation Plan

 

DO: follow the Earnings Claims Guidelines

 

 


EARNINGS CLAIMS DON’TS

 

DON’T:share details of individual commissions earned or the Sales Compensation Plan

 

DON’T: make lavish or unrealistic lifestyle claims

 

DON’T: offer or imply any guarantee of success by simply following a system

 

DON’T: display copies of bonus or commission checks

 

DON’T:use the terms “passive,” “recurring,” or “residual” income—rather, use “supplemental income”

 

DON’T: use hypothetical earnings that exceed those of the average distributor for the same period


GETTING STARTED

 

Pick the social platform that is right for you

 

Make sure to join the platform that fits your personality and interests (i.e., location, age, gender, or other target demographics and popular types of media)

 

Know the specific guidelines for each platform on which you participate

 

Follow Nu Skin’s distributor/market guidelines

 

Be clear on what you want to achieve through your social media activity


HOW TO PROPERLY USE FACEBOOK

 

Set up a personal page

 

Share news and links about Nu Skin products

 

Invite people to Nu Skin meetings and events

 

Post company approved videos, marketing materials, and pictures

 

Link to the company’s website, a Blue Diamond approved site, or your own Nu Skin produced distributor web pages

 

Use the official Nu Skin corporate or market Facebook sites as a reference for approved content and pictures

 

Set up private groups for business building activities

 

Use private messaging for business building and training activities


HOW TO PROPERLY USE TWITTER

 

Share updates

 

Drive customers to your Nu Skin produced distributor websites

 

Share your enthusiasm about Nu Skin, the products, and the business

 

Share news/links about upcoming meetings and events

 

Build relationships by replying, retweeting, and joining discussions

 

Ask questions to spur conversations

 

Respond to questions and set up one-on-one meetings for follow-up

 

Retweet announcements and tweets from Nu Skin’s official corporate and market Twitter accounts

 

Use personal hashtags to join in conversation topics and the Nu Skin community

 

Use private direct messaging for conversations relating to prospecting or business building activities


HOW TO PROPERLY USE INSTAGRAM

 

Share pictures in real time

 

Post product pictures

 

Respond to questions and comments

 

Share pictures of you using and enjoying Nu Skin and Pharmanex products

 

Use/share photos posted by the company

 

Use personal hashtags to join in conversation topics and the Nu Skin community

 

Use private messaging for business building and training conversations

 

 

 


HOW TO PROPERLY USE PINTEREST

 

Set up specific boards and post pictures, infographics, and videos that relate to you and your business Pin corporate approved photos

 

Share links to your own Nu Skin produced distributor web pages

 

Share links of interest to your customers

 

Repin photos already posted by the company

 

Share individual pictures of product usage

 

Use private messaging for business

 

 

 

 

 


HOW TO PROPERLY USE YOUTUBE

 

View, share, and comment on company approved videos

 

Do not create and post/upload training videos that have not been approved by Nu Skin

 

Subscribe and engage with Nu Skin’s official corporate and market YouTube channels

 

Share individual videos regarding Success Trips, global and regional conventions, and individual product usage

 

Respond to private messages


Social Media Guidelines
Appendix

 

The following guidelines are provided for examples only, and are not intended as an exhaustive list of all permitted or non-permitted uses of a social media.


WHAT WE CAN DO WITH SOCIAL MEDIA

 


WHAT WE CAN DO WITH SOCIAL MEDIA

 


SOCIAL MEDIA DON’TS

 


PRODUCT CLAIM DO’S

 


PRODUCT CLAIM DON’TS

 


EARNINGS CLAIMS DO’S

 


EARNINGS CLAIMS DON’TS