Product Testimonial Guidelines
Product Testimonial Guidelines
High-quality testimonials regarding the performance, benefits, efficacy, or safety of any product can have a positive impact on potential customers or sales leaders.
As a distributor, you represent Nu Skin. It is imperative for testimonials to be truthful and not misleading, and to be consistent with Nu Skin’s image and brand standards. Testimonials must disclose important facts that are relevant to consumers making a buying decision. To do so, distributors must continually educate themselves on approved claims.
TO MAKE SURE YOUR TESTIMONIALS MEET OUR GLOBAL MARKETING STANDARDS PRIOR TO USE, PLEASE FOLLOW THE BASIC GUIDELINES OUTLINED HERE AS WELL AS OUR DETAILED POLICIES AND PROCEDURES. PLEASE ONLY USE TESTIMONIALS THAT MEET THESE GUIDELINES.
Nu Skin Key Messaging Principles
TODAY’S AUDIENCES CAN BE SKEPTICAL ABOUT PRODUCT CLAIMS, OPPORTUNITY CLAIMS, THE DIRECT SELLING INDUSTRY AS A WHOLE, AND THEIR ABILITY TO THRIVE IN THIS BUSINESS MODEL.
KEEP THEIR PERSPECTIVE IN MIND WHEN COMMUNICATING WITH THEM.
BECAUSE THEY OFTEN THINK MESSAGES ARE...
“Too good to be true”
“Too little information”
“Too much too soon”
ALWAYS TAKE CARE TO...
KEEP IT REAL be straightforward and don’t overstate
BACK IT UP Provide specifics that alleviate concerns
EASE THEM IN Meet your audience where they are today
WRITTEN OPPORTUNITY TESTIMONIALS
OPPORTUNITY TESTIMONIALS THAT ARE TRUTHFUL AND COMPLY WITH OUR POLICIES AND PROCEDURES
OPPORTUNITY TESTIMONIALS THAT MAY BE TRUTHFUL BUT VIOLATES OUR POLICIES AND PROCEDURES
To provide complete information and realistic expectations concerning the opportunity associated with being a distributor, all claims regarding bonus commissions must comply with these guidelines:
1. Claims must be accurate and not misleading.
2. Claims must be based on your actual experience or bonus commissions and cannot exceed the averages found in the Distributor Compensation Summary.
3. Claims or representations of retail profits cannot be used.
4. You must provide the most recent Distributor Compensation Summary in immediate proximity to any explicit or implied claims regarding bonus commissions. Alternatively, you may provide the company-approved disclaimer below* with a link to the most recent Distributor Compensation Summary.
Generating meaningful compensation as a Distributor requires considerable time, effort, and commitment. This is not a get rich quick program, there are no guarantees of financial success and results will vary widely among participants. A complete summary of earnings at each level in the Sales Compensation Plan can be found here.
5. These appropriate disclosures must be provided in connection with meeting presentations, social media posts, PowerPoint presentations, and any other place where earnings are discussed or otherwise presented.
DO NOT make representations or claims regarding total sales revenue and/or gross sales for your distributorship or those in your upline/downline.
DO NOT make any claims regarding the amount of time required to reach specific pin titles or compensation levels.
DO NOT exhibit actual or facsimile checks from Nu Skin.
DO NOT offer or imply any guarantee of success or income, including guarantees related to following a system.
LIFESTYLE AND INCOME CLAIMS
DO NOT use images of yachts, private planes or jets, high-end luxury cars, homes, or similar items to make or imply claims regarding bonus commissions as only a few distributors earn enough to afford these items solely through the Nu Skin opportunity.
DO NOT make claims or imply that the opportunity can help pay for things like groceries, children’s activities, medical expenses, car/house payments, or childcare.
DO NOT reshare, retweet, or “like” items inconsistent with these guidelines.
DO NOT encourage people to quit jobs or school, take out loans, or incur debt.
Discussions of the Nu Skin opportunity should emphasize the importance of developing customers and selling product to create a healthy, long-term business.
The following terms, and terms with similar meaning, may only be used in compliance with these guidelines and in a context that is not misleading:
The following terms, and terms with similar meaning, may not be used in relation to the income opportunity: