According to the World Food Programme:
- Poor nutrition causes nearly half (45%) of deaths in children under five - 3.1 million children each year.
- 66 million primary school-age children attend classes hungry, with 23 million in Africa alone.
With millions of children dying each year from causes related to malnutrition, it is apparent that existing humanitarian efforts are not adequate to address this pressing global problem.
The Nourish the Children initiative is Nu Skin’s solution to provide a consistent supply of nourishing food to the world’s most needy children. It enables Nu Skin's sales leaders and customers to contribute to a critical humanitarian need on an ongoing basis. By applying business principles and making the purchase of VitaMeal commissionable, it yields a program that is more likely to be sustainable. Many relief efforts are provided on a one-off basis or through limited-time contracts, while the Nourish the Children initiative has provided a framework to maintain a consistent level of food on a sustainable basis since 2002.
How Nourish the Children Works
Highly nutritious VitaMeal is produced in contracted facilities in Malawi, China and the United States.
Individuals can choose to keep or donate purchased VitaMeal. Nu Skin facilitates donations to third-party charitable organizations.
Sales leaders and customers can purchase VitaMeal.
Third-party charitable organizations transport and distribute donated VitaMeal to malnourished children worldwide.
This is an in-kind not a cash donation. Furthermore, your donation may be subject to additional reporting requirements under the Internal Revenue Code. Please consult your tax advisor regarding the deductibility for your donations and any additional reporting requirements.
Nu Skin is a for-profit distributor of nutritional and skin care products and is traded on the New York Stock Exchange (NUS). Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. The initiative enables Nu Skin’s distributors and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations to help solve the complex world problem of feeding malnourished children. The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.