Executive Brand Director

“Dream it, believe it, build it."


Warm and approachable, Gena Teo and Ong Boon Seng have a very friendly and earnest vibe that easily draw people to them. They were not always this way though. Prior to Nu Skin, the couple who were previously engineers at a data storage company, had always kept to themselves and had little social interaction with others. It was through their Nu Skin business that they began to develop interpersonal skills and form strong relationships.


"I was an engineer for 23 years. As my work does not require me to speak to a lot of people, it sort of moulded me into this reclusive person. " Boon Seng shares. “At Nu Skin, we have to push ourselves to connect to others as it is a people business. I come to realize that having meaningful connections and friendships make life more fulfilling.”


The first time Boon Seng and Gena learned about Nu Skin was through an ex-colleague, Patrick who now owns a thriving Nu Skin business with his wife, Sharon. The couple found the business interesting but did not think they could do it as they believed they weren’t sociable enough or had the right sales skillset. But when Gena got to know about Nu Skin's TRA weight loss program, she was instantly keen to try it out.


"I was amazed by the results.” Gena says. "I began to find out more about Nu Skin and realize it is not something impossible to do like I first thought. At that time, my kids were already grown up and I wanted to find something to do. So I decided to take up the Nu Skin business opportunity. Boon Seng also came onboard on a part time basis, but when our business started to take off, he left his job two years later to fully focus on Nu Skin.”


Fast forward to today, a lot has changed. From a quiet couple who had no sales experience and minimal social skills, Gena and Boon Seng have blossomed into successful leaders and business owners that their team looks up to. There was no magic formula to getting to where they are. Right from the start, they had to encounter numerous challenges which took them out of their comfort zones. At one point, their business was on the decline because they lacked the leadership skills required to lead and guide their team. From thereon, they began learning as much as they can about effective leadership from their mentors and putting it to practice.


A testimony of their dedication and hard work is achieving the Executive Brand Director title. "We are really happy about this!" Boon Seng says. "This achievement represents our hard work and personal transformation that we have gone through over the years. But this is just the beginning as we have our sights set on the next level. We really look forward to reaching even greater success and helping our team members succeed as well!”


Not all Brand Affiliates succeed or make money.  Generating meaningful compensation as a Brand Affiliate requires considerable time, effort, and commitment.  For more information about the Sales Performance Plan of Nu Skin, please contact Nu Skin office at your home market.