Discussion of the right way of product sharing (2018.04.27)
Discussion of the right way of product sharing
Aprii 27, 2018
NU SKIN latest beauty instrument LumiSpa was launched recently, it has dual functions of skin care while cleaning skin deeply at the same time, which is highly appreciated after launched. Our NU SKIN business partners therefore have found “new motivation” for success. Some of our business partners may share the features of LumiSpa on internet and their social media platform blindly. For example: Using LumiSpa can increase collagen and treating acne etc. such inappropriate product claims aim to catch your eyes, and it is very precarious.
Apart from LumiSpa, there are different kinds of product claims were carried out by some business partners’ creativity. For example: cure cancer, hypertension, infertility. All the products are becoming to panaceas. Although such kinds of propaganda are more easier to catch your eyes, however, this kind of publicity content is actually inappropriate.
NU SKIN products are nutritional supplements or general cosmetic products. if medical effect or exaggerated false claims as the selling point of the products, it might be violated NU SKIN’s Policies and Procedures and relevant local laws and regulations. Everyone's physique is different, after using the product the obtained results is not necessarily the same. When customers use products but fail to achieve their original expectations, they may think they are deceived and consumer disputes will arise. So, it will not only make customers lose confidence in NU SKIN products, but also affect the reputation of NU SKIN and our business partners.
In order to let our customer feeling the authentic experience, and the excellent NU SKIN products are well known by lawful compliance. Please follow the company training materials and advertising content for product introduction and description. In the network of social media platforms, show the NU SKIN company official information contents, can make more people feel the superiority of NU SKIN products, and let our consumers become a part of fans to NU SKIN.
Excerpts from the “Policies and Procedures” of NU SKIN Hong Kong as follows:
Chapter 3 Advertising
2 Product Claims
2.1 General Limitation
You may only make the specific Product related claims and representations published in the Company’s Business Support Materials, and Company literature, and that have been approved by the Company for use in Business Support Materials in the Authorized Country where you are making the claims.
2.2 No Medical Claims
You may not make medical claims, or state or imply that any Product is formulated, designed or approved by the Company or any regulatory authority to treat any disease or medical condition. These representations imply that the Products are drugs rather than cosmetics or nutritionals. You also may not compare Products to drugs, or make drug or medical claims. Any such representations, claims or comparisons by you may result in your personal liability.
2.4 Before and After Photographs
Only those pictures and videos that have been approved by the Company may be used to demonstrate Product benefits.
Chapter 362, Laws of Hong Kong
“The Trade Descriptions Ordinance”
(1) Subject to the provisions of this Ordinance, any person who-
(a) in the course of any trade or business-
(i) applies a false trade description to any goods; or
(ii) supplies or offers to supply any goods to which a false trade description is applied; or
(b) has in his possession for sale or for any purpose of trade or manufacture any goods to which a false trade description is applied,
commits an offence.
(2) A person exposing goods for supply or having goods in his possession for supply shall be deemed to offer to supply them.
(3) Subject to the provisions of this Ordinance any person who disposes of or has in his possession any die, block, machine, or other instrument for the purpose of making, or applying to goods a false trade description commits an offence unless he proves that he acted without intent to defraud. (Amended L.N. 272 of 1990)