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Nu Skin Enterprises was awarded a 2005 American Business Award at the annual American Business Awards ceremony in New York City on June 6, 2005. Nu Skin Enterprises won the award in the Most Innovative Company category for the Pharmanex® BioPhotonic Scanner. The award was given in recognition of the Scanner for the Most Innovative Company among contenders with more than 2,500 employees, competing against other finalists like Oracle Corporation and PACCAR Inc. Last year's winner in the same category was United Parcel Service (UPS). Nu Skin Enterprises was recognized among other top companies that included AT&T, Procter & Gamble, Sprint, and Intuit and was the only direct selling company to receive a 2005 American Business Award.