Nu Skin Accreditations

Better Business Bureau

Nu Skin has been accredited by the Better Business Bureau since 1986 and has an A+ rating, the highest available.


The Better Business Bureau (BBB) is a league of local organizations based in the United States and Canada, which combine together with a goal of maintaining a fair and effective marketplace through the following principles: build trust, advertise honestly, tell the truth, be transparent, honor promises, be responsive, safeguard privacy and embody integrity. The BBB provides information on business reliability, fraud alerts and ethical business practices.

Direct Selling Association

Nu Skin is a dedicated member and advocate of the DSA and abides by the association’s code of ethics.


The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. For more information about direct selling, click here. For more information about DSA's code of ethics, click here


As a member of the World Federation of Direct Selling Associations (WFDSA), Nu Skin collaborates with other direct selling companies to improve the overall industry. 


WFDSA provides technical and financial support to its member Direct Selling Associations.