Anti-aging Inside-out and Outside-in
Youthfulness Begins from Within
The notion that looking youthful on the outside begins from within is influencing baby boomers.
ANTI-AGING VITAMINS AND SUPPLEMENTS FOR HEALTH MAINTENANCE IS GROWING AT A GLOBAL RATE OF 13% ANNUALLY WITH OVER 50% PROJECTED GROWTH FROM 2009 TO 2015.
This is fueled by an aging population seeking to keep the signs of aging at bay. Warding off premature aging with nutrition science is fast catching on, and taking health supplements to counteract the impact of inadequate nutrition and poor diet on cellular function is becoming common.
Looking to trim down their health expenses and possibly initiate a maintenance plan, consumers have begun to focus more on prevention than treatment. This trend for self-medication is closely linked to the trend in favor of preventative care and dietary supplements. Vitamins and herbs have become popular alternatives in the anti-aging market due to consumer need and desire for safe, biological, and chemical free products that slow down the aging process and reverse visible signs of aging. A recent study found that nearly half of all women feel it necessary to supplement their diet with vitamins and/or other supplements to achieve healthy skin, hair and nails.