Social Media Guidelines

DIRECT SELLING:
THE ORIGINAL SOCIAL NETWORK

Our business model is based on person-to-person selling—leveraging the power of word of mouth.

While technology keeps changing, people sharing their enthusiasm for Nu Skin will continue.

Nu Skin supports and will continue to support active participation in social media.

SOCIAL MEDIA PROVIDES MANY OPPORTUNITIES

Building relationships and expanding the “warm market”

Communicating

Sharing new information

Engaging with others and the company

Making contacts

Providing personal experiences and testimonials

THE KEY PRINCIPLES AND POLICIES FOR SHARING ARE THE SAME—NO MATTER THE PLATFORM

Basic policies and procedures apply to online and offline communications

WHAT WE CAN DO WITH SOCIAL MEDIA

Share your experiences with Nu Skin products and the Nu Skin business

Make new friends and contacts

Offer support and interact with others

Link to Nu Skin’s website

Disclose that you are a Nu Skin Independent Distributor

WHAT WE CAN DO WITH SOCIAL MEDIA

Join official Nu Skin fan pages

Share company approved photos, promotional videos, and business support materials

Share individual photos and videos regarding your personal experience with Nu Skin (e.g., incentive trips, global and regional conventions, and individual product usage)

DO: SHARE YOUR LIFE WITH NU SKIN

SOCIAL MEDIA DON’TS

DON’T: recruit or attempt to sell products through any online classifieds, marketplaces, or buy/sell sites or groups, Amazon, eBay, Etsy, etc.

DON’T:recruit in public forums, discussion groups, message boards, blogs, comment sections, or employment-based websites when such recruiting violates the admin/moderator rules or terms and conditions of such group or site

DON’T: use company trade names or trademarks when naming your pages or group (e.g., ageLOC, Nu Skin, etc.)

DON’T: use unapproved third party pictures, celebrity endorsements, or literature to promote the products or business

IMPROPER SOCIAL POSTS

PRODUCT CLAIMS DO’S

DO: use claims found in approved Nu Skin marketing materials

DO: discuss our innovative ageLOC science

DO: recommend that customers talk to their healthcare provider for ALL healthcare concerns or questions

DO: share positive personal testimonials that are consistent with approved claims

DO: follow the Product Testimonial Guidelines

PRODUCT CLAIMS DON’TS

DON’T: claim that our products treat, cure, or prevent any disease, or that the product cured your own ailment

DON’T: state or imply that our products helped address, treat, cure, or prevent any disease or other medical condition, or that imply a result that is different from, or goes beyond, our approved marketing claims

DON’T: make claims for a product that are not found on Nu Skin’s website or in Nu Skin marketing materials applicable to your region or market

DON’T: use unapproved pictures, celebrity endorsements, literature, videos, or materials to promote the products—testimonials must comply with testimonial

EARNING CLAIMS DO’S

DO:share your WHY and be authentic and personal

DO:talk about the success that can come through hard work and patience

DO: talk about having fun with the business

DO: emphasize the importance of reselling the product

DO: talk about the competitive and innovative Sales Compensation Plan

DO: follow the Earnings Claims Guidelines

EARNINGS CLAIMS DON’TS

DON’T:share details of individual commissions earned or the Sales Compensation Plan

DON’T: make lavish or unrealistic lifestyle claims

DON’T: offer or imply any guarantee of success by simply following a system

DON’T: display copies of bonus or commission checks

DON’T:use the terms “passive,” “recurring,” or “residual” income—rather, use “supplemental income”

DON’T: use hypothetical earnings that exceed those of the average distributor for the same period

GETTING STARTED

Pick the social platform that is right for you

Make sure to join the platform that fits your personality and interests (i.e., location, age, gender, or other target demographics and popular types of media)

Know the specific guidelines for each platform on which you participate

Follow Nu Skin’s distributor/market guidelines

Be clear on what you want to achieve through your social media activity

HOW TO PROPERLY USE FACEBOOK

Set up a personal page

Share news and links about Nu Skin products

Invite people to Nu Skin meetings and events

Post company approved videos, marketing materials, and pictures

Link to the company’s website, a Blue Diamond approved site, or your own Nu Skin produced distributor web pages

Use the official Nu Skin corporate or market Facebook sites as a reference for approved content and pictures

Set up private groups for business building activities

Use private messaging for business building and training activities

HOW TO PROPERLY USE TWITTER

Share updates

Drive customers to your Nu Skin produced distributor websites

Share your enthusiasm about Nu Skin, the products, and the business

Share news/links about upcoming meetings and events

Build relationships by replying, retweeting, and joining discussions

Ask questions to spur conversations

Respond to questions and set up one-on-one meetings for follow-up

Retweet announcements and tweets from Nu Skin’s official corporate and market Twitter accounts

Use personal hashtags to join in conversation topics and the Nu Skin community

Use private direct messaging for conversations relating to prospecting or business building activities

HOW TO PROPERLY USE INSTAGRAM

Share pictures in real time

Post product pictures

Respond to questions and comments

Share pictures of you using and enjoying Nu Skin and Pharmanex products

Use/share photos posted by the company

Use personal hashtags to join in conversation topics and the Nu Skin community

Use private messaging for business building and training conversations

HOW TO PROPERLY USE PINTEREST

Set up specific boards and post pictures, infographics, and videos that relate to you and your business Pin corporate approved photos

Share links to your own Nu Skin produced distributor web pages

Share links of interest to your customers

Repin photos already posted by the company

Share individual pictures of product usage

Use private messaging for business

HOW TO PROPERLY USE YOUTUBE

View, share, and comment on company approved videos

Do not create and post/upload training videos that have not been approved by Nu Skin

Subscribe and engage with Nu Skin’s official corporate and market YouTube channels

Share individual videos regarding Success Trips, global and regional conventions, and individual product usage

Respond to private messages