What is a Hashtag?
A hashtag is a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter, Facebook, Instagram, Google+ and Pinterest. The hashtag helps to identify messages on a specific topic and link posts related to the same topic together.
What Are Hashtags Used For?
- Connect you with people you would have otherwise never met through a common interest
- Easily connecting people that are discussing a similar topic
- Grouping together similar social media posts
- Connect event attendees
Most importantly, there are two golden rules to remember when it comes to hashtags:
- Hashtags have no rules – and you never actually own one
- The best ones inspire everybody to join in
Why You Should Care about Hashtags
Hashtags are great because they connect you with other people that are interested in or are discussing topics related to things of interest to you personally or professionally. If there is a conversation going on that your business specializes in, don’t you want to be a part of it?
When you make a regular social media post without hashtags, the only people that will potentially see it are those who choose to follow your posts. When you use hashtags, your post goes to a larger audience that is also discussing the same thing. It’s like the difference between talking about anti-aging to your friends and talking about anti-aging with others at an international skin care conference. Big difference!
How to use Hashtags
Simply enter the pound symbol # followed by your hashtag. Capitalization doesn't matter and remember no spaces! For example, you could use hashtag when you post something related to your business #nuskin or if you're talking about TR90 you might use #TR90iDIDit
To see other posts by users with the same hashtag, just click on the hashtag and you will be linked to a page showing all posts containing the same hashtag. You can also search for a particular hashtag using the search field in the social media of your choice.
Remember #HaveFun with your #hashtags and watch for communications from Nu Skin notifying you of specific hashtags for certain events, products, or contests!