By positioning your Nu Skin business in front of worldwide ageing trends it can be as big and successful as
you want it to be. It all depends on you. Below are just a few reasons why:
People want to control how they age.
In a global study by AC Nielsen over 60% of women confirmed that 60 is the new middle age.
People want to control how they live.
The prospect of longer life spans is not only raising concerns about the quality of life, but also increased
anxiety about financial resources and the prospect of loneliness – all of which Direct Selling are in a
position to assist with.
Health & Beauty Industry represents over US$500 Billion woldwide.
The ageing population means that there is a growing market of people desiring anti-ageing products
and able to pay the premium prices they command.
Global cosmetics and toiletries market is currently worth $333 billion (USD).
Global nutritional products category was estimated at $240 billion (USD).
Ageing is the dominant demographic trend across North America, Europe and much of Asia.
Society is ageing on a global scale, influenced by increased life expectancies, declining birth rates and better
standards of healthcare. By 2012, approximately 26% (80.6 million) of the US population will be aged 55
and over, up from 24% in 2007.