About Nourish the Children

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With Nourish the Children, you know what your money will buy—nutritious VitaMeal. You know how your donated VitaMeal will be used—to nourish children in need. You know that your donations will be leveraged with matching donations and through education and disease prevention programs. And you know that you are making a difference, with more than 150,000 children being nourished every day in countries around the world.


The Challenge

According to the World Food Programme:

  • Poor nutrition causes nearly half (45%) of deaths in children under five - 3.1 million children each year.

  • 66 million primary school-age children attend classes hungry, with 23 million in Africa alone.

With millions of children dying each year from causes related to malnutrition, it is apparent that existing humanitarian efforts are not adequate to address this pressing global problem.

 

The Solution

The Nourish the Children initiative is Nu Skin’s solution to provide a consistent supply of nourishing food to the world’s most needy children. It enables Nu Skin's sales leaders and customers to contribute to a critical humanitarian need on an ongoing basis.

 

By applying business principles and making the purchase of VitaMeal commissionable, it yields a program that is more likely to be sustainable. Many relief efforts are provided on a one-off basis or through limited-time contracts, while the Nourish the Children initiative has provided a framework to maintain a consistent level of food on a sustainable basis since 2002.

 

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How it works

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Highly nutritious VitaMeal is produced in contracted facilities in Malawi, China and the United States.

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You purchase VitaMeal bags and choose to donate them to an authorised charity partner.

 

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Charity partners distribute the VitaMeal to those that need it most.

 

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Charity provides a donation receipt, which may be tax deductible.*

 

*Nu Skin provides earned commissions and matching donations.


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Nu Skin is a for-profit distributor of nutritional and skin care products and is traded on the New York Stock Exchange (NUS). Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. The initiative enables Nu Skin’s sales leaders and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations to help solve the complex world problem of feeding malnourished children. The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal. 

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