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Who we are

Founded in Provo, Utah, U.S.A. in 1984,Nu Skin Enterprises, Inc. is a global company that develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions to markets in Asia, the Americas, Europe, Africa and the Pacific. In 2006, NU SKIN China became one of the earliest direct selling companies that received the Direct Selling License in Mainland China.  


The 2-in-1 Strategy

Nu Skin Enterprises has 2 divisions, Nu Skin and  Pharmanex, offering consumers the world’s state-of-the-art skin care, nutritional and information technology products. Aiming at improving people’s quality of life, Nu Skin Enterprises has created a unique business that leverages quality products with the marketing power of thousands of Independent brand affiliates worldwide.


The Global Seamless Sales Compensation Plan

Nu Skin Enterprises is at the forefront of an exciting globalization effort. As a pioneer in the development and implementation of a seamless compensation structure,  Nu Skin Enterprises encourages each business partner to open international markets and expand the sales organization in nearly 50 markets where the Company officially operates.


Unprecedented Achievements

Since 1996, Nu Skin  Enterprises has been listed on the New York Stock Exchange (NYSE: NUS).  



Global Expansion

Since its inception in 1984 in Provo, Utah, U.S.A., Nu Skin Enterprises continues to grow rapidly across the globe. The Company first ventured into the international arena in 1990 and entered Hong Kong, its first Asia Pacific market, in 1991. NU SKIN currently operates in nearly 50 international markets.

Market Year Entered
United States (including Puerto Rico) 1984
Canada 1990
Hong Kong 1991
Taiwan 1992
Australia 1993
New Zealand
Japan 1993
Mexico 1994
Macau 1995
Belgium 1995
France 1995
Germany 1995
Netherlands 1995
United Kingdom 1995
South Korea 1996
Spain 1996
Italy 1996
Ireland 1996
Thailand 1997
Austria 1997
Portugal 1997
The Philippines 1998
Poland 1998
Denmark 1998
Sweden 1998
Iceland 1999
Luxembourg 1999
Norway 1999
Finland 2000
Singapore 2000
Malaysia 2001
China 2003
Fiji 2004
Brunei 2004
Israel 2004
Hungary 2005
Indonesia 2005
Romania 2006
Russia 2006
Switzerland 2007
Slovakia 2007
South Africa 2008
Czech Republic
Columbia 2010
Ukraine 2010
Argentina 2011
Vietnam 2012
Chile 2015
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