Tips for Making Proper Product Claims & Sharing Testimonial Photos (2017.05.12)
Tips for Making Proper Product Claims & Sharing Testimonial Photos
May 12, 2017
Jack: Good morning, Nancy! NU SKIN “Social Media Guidelines” has been launched for a while. Do you still remember the relevant rules for making product claims and sharing testimonial photos?
Nancy: This is the tool which we use every day. Of course I remember.
Jack: You are great. Get to understand the social media guidelines and follow the NU SKIN’s “Policies and Procedures” will help you develop your NU SKIN business more smoothly. Make use of the social media to expand your network, contact your downlines, and share your experience will be more handy. Though, a few business partners post and publish some inappropriate product testimonial photos and claims in order to draw the attention of others. Such behavior will put ourselves and the Company in legal risk so we have to be more careful.
Nancy: What kind of risk?
Jack: You first refer to the content of 2 different posts in below on social media.
Nancy: Oh my gosh! NU SKIN products perform such good results, like a Panacea. Is it ok to promote like this?
Jack: Many customers may want to buy it in time after seeing such amazing results of the NU SKIN products. However, each person’s physical condition varies, results from the use of products will not be necessarily the same. When the customers use the products but the results do not meet with their expectation, they may think they are deceived, and it results to a consumer’s dispute. Customers will not only lose their confidence in NU SKIN products, but it will also impact the business partners and NU SKIN’s reputation negatively. Moreover, since NU SKIN products fall within the categories of wellness and skincare products, boasting about the medical effects or making false products claims for selling products will not only violate NU SKIN’s Procedures and Policies, but also the local laws.
Nancy: That’s serious! How should we use the social media to post and publish product claims and share testimonial photos in a compliant way?
Jack: We have to be aware of the followings when we take advantage of the social media to publish product claims and share testimonial photos.
1. Keep it real. Product introduction and photo sharing have to be real, credible, and not misleading others;
2. Follow the product claims and representations published by NU SKIN. All claims have to be consistent with the NU SKIN official product information on the webpage, marketing materials and the relevant guidelines;
3. Real and personal claims and product testimonial experience that are contrary to the NU SKIN’s marketing materials are not allowed ;
4. Product testimonials should be verified and approved by NU SKIN for consistency;
5. Claims or representations that a product could cure or prevent any kind of diseases or health issue in the testimonials are not allowed.
Nancy: Can you come up with some examples which comply with NU SKIN’s policies for my reference?
Jack: No problem. Partners can use the Company’s approved product claims and representations to share their personal product testimonials. Contents and ways of expression in below are good examples.
Nancy: I got it. Thanks Jack!
Jack: Although make use of social media to post product claims and share testimonial photos can demonstrate the excellence of NU SKIN products, the published claims and testimonial photos have to be adhere to the regulations stipulated in the “Policies and Procedures” and the local laws. Only by compliance we can deliver effective message about product effects and attract more potential customers to understand our NU SKIN business in order to develop our business steadily.
Scan the below QR code, you will find the social media guidelines published by NU SKIN and its relevant regulations!
Excerpt from the “Policies and Procedures” of NU SKIN and “Undesirable Medical Advertisements Ordinance” in below:
Chapter 3 Advertising
2 Product Claims
2.1 General Limitation
You may only make the specific Product related claims and representations published in the Company’s Business Support Materials, and Company literature, and that have been approved by the Company for use in Business Support Materials in the Authorized Country where you are making the claims.
2.2 No Medical Claims
(Extracted) You may not make medical claims, or state or imply that any Product is formulated, designed or approved by the Company or any regulatory authority to treat any disease or medical condition.
Excerpt from Chapter 231 “Undesirable Medical Advertisements Ordinance”
Section 3: Prohibition of advertisements relating to certain diseases;
Section 3B: Prohibition of advertisements relating to certain orally
consumed products; exceptions therefrom
Schedule 1: Diseases and Conditions in respect of which
Advertisements are Prohibited or Restricted
Schedule 4: Claims for Orally Consumed Products in respect of which Advertisements are Prohibited or Restricted