Nourish the Children® – a unique concept

Nourish the Children (NTC) is an initiative that applies business principles to address the problem of childhood hunger in a sustainable manner. The program begins with a highly nutritious food developed by Nu Skin’s nutritional scientists, known as VitaMeal. The company’s sales leaders, customers and employees can purchase VitaMeal and choose to donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine. Since 2002, Nu Skin and its sales leaders, customers and employees have donated about 650 million meals to malnourished children around the world. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.

Why Nourish the Children?

With Nourish the Children, you know what your money will buy—nutritious VitaMeal. You know how your donated VitaMeal will be used—to nourish children in need. You know that your donations will be leveraged with matching donations and through education and disease prevention programs. And you know that you are making a difference, with more than 120,000 children being nourished every day in countries around the world.

Purchase and donate VitaMeal each month and encourage a friend to do so.

Nu skin celebrates 650 million meals donated to malnourished children through its nourish the children initiative

In October 2019 Nu Skin Enterprises, Inc. is celebrating the milestone of 650 million meals purchased and donated through its Nourish the Children (NTC) initiative since its founding in 2002. Malnourished children receive VitaMeal®, a nutrient-dense food from one of NTC’s third-party charity partners after Nu Skin sales leaders, customers and employees purchase and donate the bag of food.

“More than 130,000 malnourished children are fed around the world everyday thanks to the generous donations of the Nu Skin family,” said Steven J. Lund, executive chairman of the board and executive director of Nourish the Children. “We are grateful to all those who support the Nourish the Children initiative and realize that much more still needs to be done. I am hopeful that together we can continue to make a difference in the lives of children and provide them hope for a brighter future.”

Throughout the initiative’s history, Nu Skin’s charity partners have reported that VitaMeal purchases and donations have helped children in more than 50 countries.