Nourish the Children
Nourish the Children – a unique concept
Our Unique Solution
Nourish the Children (NTC) is an initiative that applies business principles to address the problem of childhood hunger in a sustainable manner. The program begins with a highly nutritious food developed by Nu Skin’s nutritional scientists, known as VitaMeal. The company’s sales leaders, customers and employees can purchase VitaMeal and choose to donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine. Since 2002, Nu Skin and its sales leaders, customers and employees have donated about 700 million meals to malnourished children around the world. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.
Why Nourish the Children?
With Nourish the Children, you know what your money will buy—nutritious VitaMeal. You know how your donated VitaMeal will be used—to nourish children in need. You know that your donations will be leveraged with matching donations and through education and disease prevention programs. And you know that you are making a difference, with more than 120,000 children being nourished every day in countries around the world.
Purchase and donate VitaMeal each month and encourage a friend to do so.
700 Million Milestone
In November 2020, Nu Skin celebrated the milestone of 700 million meals purchased and donated through the Nourish the Children initiative since its founding in 2002. Nu Skin’s institutional partners have delivered VitaMeals in over 50 countries, providing nutrition for 120,000 children every day.
“Nourish the Children is aimed at spreading hope and brightness for malnourished children. I have faith in the programme which will change the life of them! What we have done for the programme may be occupying 5 per cent of our life, but it is 95 per cent of who we are. On behalf of Nu Skin and the children, I would like to express my gratitude to all of your love and donation!" Blake Roney, Nu Skin Founder
Nu Skin is a for-profit distributor of nutritional and skin care products and is traded on the New York Stock Exchange (NUS). Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. The initiative enables Nu Skin’s sales force and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations to help solve the complex world problem of feeding malnourished children. The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, our sales force receive compensation and Nu Skin earns a profit margin from the sale of VitaMeal.