Since its founding in 1984, Nu Skin has been on a mission to improve people’s lives—through quality products, rewarding business opportunities, and uplifting and enriching culture. Giving has always been the heart of that culture. For the last 25 years, Epoch® has led the way— laying the foundation for the company’s force for good efforts.
Nu Skin introduced its original force for good campaign in conjunction with the Epoch® product line in 1996. We developed our unique skin and hair care products brand in partnership with the world’s leading ethnobotanists—scientists who study the relationship between plants and indigenous cultures—including Dr. Paul Cox.
Dr. Cox discovered the plants—along with their natural benefits—that later became the Epoch® line, while he was working in Western Samoa. During his time there, he grew to love the land and its people. So, when he learned that commercial loggers wanted to cut down the forest near the Falealupo village, he knew he needed to act quickly to preserve this native treasure. By raising funds through friends and colleagues, Dr. Cox purchased the logging rights, saved the forest, and provided a much-needed school for the local children. But he wanted to find a way to raise and return funds more quickly to the indigenous people he loved. That’s when Dr. Cox began to look around at the remarkable skin and hair of his Samoan friends and question how they managed to retain their natural beauty. His research of the indigenous plants led to the development of what would become the Epoch® line. After meeting with many top cosmetic companies and being turned down when he asked about returning funds to the people who helped him make his breakthrough discoveries, Dr. Cox learned about Nu Skin.
The fit was perfect. Nu Skin founders shared Dr. Cox’s vision of giving back and improving lives. The company made a donation to build a walkway that would protect the Falealupo forest, while promoting tourism that fueled the local economy.
But our efforts didn’t end with one forest walkway or a single school in Samoa. To demonstrate our ongoing commitment, Nu Skin directed a donation of $.25 US from the sale of each Epoch product to preserve indigenous people’s environments, languages, lifestyles, and traditions worldwide. For the last 25 years, donations from Epoch® product sales have accounted for the more than $13 million donated to the Nu Skin Force for Good Foundation. To enhance our giving opportunities and deepen our impact, the Foundation grants funds to our long-term charity partners and invests in global giving initiatives. For example, one of our charity partners, Seacology, has already saved more than 1.4 million acres of some of the planet's most vulnerable ecosystems, benefiting indigenous and island communities. And Feed the Children, an integral part of the Seeds of Hope initiative, has planted the majority of the 650,000 fruit and baobab trees in villages throughout Malawi to give local communities food and a renewable resource.
Dedicated to reaching out even further, Nu Skin sought other meaningful opportunities, especially those that helped children. Today's Nu Skin Force for Good efforts, which grew out of our earliest giving, support many efforts around the world.
From its first project to support the traditions and environment of families living in the Falealupo village in Western Samoa to the now Nu Skin Force for Good Foundation that supports hundreds of humanitarian projects supported in more than 50 countries, the company is committed to making a difference for thousands, if not millions, of children for generations to come.