Nu Skin's Growth Highlighted in Nutrition Business Journal

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Nu Skin's Growth Highlighted in Nutrition Business Journal

"Game-Changing" ageLOC Products Credited for Recent Successes

Nutrition Business Journal

Nu Skin was recently featured in Nutrition Business Journal (NBJ) and was recognized for its impressive growth and successful launch of ageLOC.


After analyzing how the direct selling industry has fared during recession, NBJ was impressed that Nu Skin has not only survived, but thrived.


"If there was a nutrition industry MLM flying higher than Nu Skin Enterprises in 2009, NBJ has yet to find it."


In the article, Ritch Wood was asked to explain what has contributed to the company's $1.3 billion in sales last year and nearly 7 percent growth.


“We’ve experienced some very nice growth, and it’s been driven by several things, but primarily an innovative product launch—and that’s the healthiest type of growth,” said Wood.


Wood used last year's global convention in Los Angeles as an example of how constant product innovation can spur growth.


“Generally, we’ll sell between $3 million and $4 million at a convention, but this year was around $17 million,” Wood said. “We believe this will be the largest product launch in our history, well over $100 million, so the numbers are backing up the hope that we thought this could be a game-changing product.”