Nu Skin Receives Honors for ageLOC Promotion

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Nu Skin Receives Honors for ageLOC Promotion

Nu Skin Named REGGIE Finalist Along with Top Global Brands

reggie awards logo

Nu Skin was named a finalist alongside Warner Bros. Pictures and McDonald’s Corporation in the 28th Annual REGGIE Awards. The recognition highlights the company’s highly successful ageLOC marketing campaign that included the first-of-its-kind “Keep Your Age a Mystery” global photo contest. Held every year since 1983, the REGGIE Awards recognize the leading integrated marketing campaigns in more than 18 categories.



“‘Keep Your Age a Mystery’ was a highly successful campaign to promote the brand promise of our innovative ageLOC products and opportunity,” said Dan Chard, Nu Skin president of global sales and operations. “With more than 1,500 entries from nearly 50 countries, the challenge was a compelling way to create positive buzz around Nu Skin’s anti-aging ageLOC story and helped the company achieve record sales of its new ageLOC skin care system.”


Nu Skin partnered with the New York-based agency Don Jagoda Associates (DJA) to execute its “Keep Your Age a Mystery” photo challenge that spanned nearly 50 countries. The photo challenge searched out Nu Skin distributors all over the world for fresh faces of ageLOC, highlighting the real- world results of Nu Skin’s ground-breaking anti-aging research and innovative ageLOC skin care products. Challenge winners were selected based on their youthful appearance relevant to their actual age, among other criteria outlined in the official rules. More than 1,500 entered the challenge and nearly 300 regional winners were named throughout 12 weeks. 


Winners will be announced at the REGGIE Awards Gala on April 6 at the Fairmont Hotel in Chicago.