LifeGen Acquisition - What it Means for Nu Skin

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LifeGen Acquisition - What it Means for Nu Skin

Joe Chang with beakers

There is unprecedented momentum here at Nu Skin. With half of the first quarter now behind us, you’ve probably heard us talk at length about Nu Skin and its growth. You’ve most likely heard about our record year with $1.74 billion in global revenue. You’ve probably heard how we paid out more than $750 million in distributor commissions in 2011. But I want to pause and reflect on some news that may have been overlooked. This news will forever enhance our vision of becoming the world’s leading direct selling company—the LifeGen acquisition.

On December 14, 2011, Nu Skin acquired our anti-aging scientific partner, LifeGen Technologies. After a productive scientific collaboration of nearly three years, we officially welcomed these leading scientists in aging research into the Nu Skin family. Up to this point, LifeGen was our strategic partner in providing proprietary genetic data, which helped us develop and enhance Nu Skin’s next-generation super-class of anti-aging products, including our most recent introduction of the ageLOC R² nutritional supplement.

Now with LifeGen as a part of the “family,” we look to the future with promise and excitement as we gain full ownership of LifeGen’s proprietary genetic databank, as well as their over 30 years of scientific research into the genetic basis of aging. We can more fully integrate this ownership into our science engine as we work as one team to provide innovative solutions to our distributors and customers. This investment in innovation makes Nu Skin the only direct sales company in the world to have a comprehensive gene technology to research aging reaffirming our position as a leader in the anti-aging industry.

It also reinforces and validates the credibility of our anti-aging science while preserving the exclusivity of our ageLOC approach. Importantly, Nu Skin has a distinct advantage to scientifically identify, target, and reset Youth Gene Clusters that play a pivotal role in aging. Above all, it helps to solidify and strengthen the Nu Skin opportunity and the businesses of our distributors.

I am excited for the future and anxiously look forward to infusing our anti-aging science into cutting-edge products that will revolutionize the anti-aging industry by targeting aging at its source; our genes.  I might sound selfish when I say this, but I am extremely pleased that we are now guaranteed to have LifeGen Technologies all to ourselves.