SangBleu Kingdom is our stylized and default typeface for headlines. You can use Inter for smaller headlines and body copy, and you can also use it in ALL CAPS when necessary.

The use of the circle with text helps cue science in a holistic, continuous way.

SangBleu Kindom's serif design was chosen for its approachable elegance.

Rather than using shapes over images, a dark rectangle can cover the entire image and set to a low opacity to help light text appear more legible.

The image is the most important part of the design. Text is used to support the message and can be blocked by part of an image, similar to the style seen on magazine covers.

Images are at the forefront, so use text sparingly to support the image.

You can use a white scrim to help text stand out over an image. The white scrim should have a light opacity, allowing the color in the image to show through. This helps the text remain legible.

SangBleu has several weights available. We prefer the lighter weights and rarely would go bolder than the medium font.

This is an example of a web page with SangBleu Kingdom as the headline. Inter is used as body copy and the text for the call-to-action buttons.

This is an example of how you can use circles to highlight the text in this graphic.