NU SKIN ENTERPRISES TO OPEN OPERATIONS IN ISRAEL

Oran Arazi-Gamliel named general manager of Nu Skin Israel

PROVO, Utah - Oct. 12, 2004 - Nu Skin Enterprises, Inc. today announced its plans to begin operations in Israel on Nov. 10, 2004 with the hiring of direct sales veteran Oran Arazi-Gamliel, as general manager for Nu Skin Israel. With the opening of this new market, the company plans to launch both Nu Skin and Pharmanex products, including the Pharmanex BioPhotonic Scanner, marking the first time the company will simultaneously offer both personal care and nutritional products as it enters a new market.

"We are excited about the launch of Nu Skin and Pharmanex in Israel," Mark A. Wolfert, Regional Vice President, Latin America & New Market Development. "Israel is an important market as we continue our international growth. We expect to see strong distributor leaders emerge in Israel which will help in the future development of our business in Eastern Europe, including Russia. To help ensure success in Israel, we are pleased to have Oran Arazi-Gamliel join the Nu Skin family and are confident in his abilities to oversee this new and important market."

Arazi-Gamliel has fifteen years of executive management experience with several multinational companies in both Israel and the United States, including more than seven years as general manager of Sunrider Israel. He also serves as the vice-chairman of the Israel Direct Selling Association and as the Head of the Dietary Food Supplement Division of the Israeli Chamber of Commerce. This organization represents 90 percent of the dietary supplement market in Israel.

Arazi-Gamliel will oversee all Nu Skin Israel operations and be responsible for the development and management of all marketing programs, including gaining distributor support and fostering retention initiatives.

For more information on Nu Skin Israel, please visit www.nuskin.com/il.

Nu Skin Enterprises

Nu Skin Enterprises, Inc. is a global direct selling company operating in 38 international markets throughout Asia, the Americas and Europe. The company markets premium quality personal care products under the Nu Skin® brand, science-based nutritional supplements under the Pharmanex® brand, and technology products and services under the Big Planet® brand. Nu Skin, Pharmanex and Big Planet are registered trademarks of the company and its affiliates.

Nu Skin Enterprises' press releases are available online at www.nuskinenterprises.com