Nu Skin’s “force for good” culture unites its family of distributors, customers and employees in innovative efforts that multiply our ability to nourish and uplift children around the world. The company accomplishes this through the unique combination of social business and charitable activities. The innovative Nourish the Children social enterprise initiative provides millions of life-saving meals to the world’s malnourished children, and the non-profit Nu Skin Force for Good Foundation provides grants to improve the lives of children by offering hope for a life free from disease, illiteracy and poverty.

Nu Skin’s Nourish the Children initiative is an innovative social enterprise that applies the rigor of successful business practices to addressing the problem of hunger in a sustainable manner. The result is millions of lifesaving meals reaching malnourished children around the world. Since the program was launched in 2002, Nu Skin, its distributors, customers and employees have donated more than 165 million servings of VitaMeal, a nutrient-dense rice and lentil or corn and soy product expertly developed to meet the needs of malnourished children. In 2007, The American Business Awards recognized Nu Skin’s Nourish the Children initiative with a prestigious “Stevie Award” for the Best Corporate Social Responsibility Program in 2007. More information is available at www.nourishthechildren.com.

The Nu Skin Force for Good Foundation was chartered in 1996 and annually grants more than $1 million to projects to improve the lives of children by offering hope for a life free from disease, illiteracy and poverty. The Foundation is funded by Nu Skin distributor and employee donations, and from 25 cents from the sale of each Nu Skin Epoch product. Nu Skin covers all administrative and overhead costs, allowing for 100 percent of donations to be used for humanitarian and charitable causes. More information is available at www.forceforgood.org.

While Nu Skin supports humanitarian efforts around the world, Malawi provides a comprehensive view of Nu Skin’s innovative social responsibility programs and offers a first-hand look at the impact the company and its distributors are making to improve the lives of children.

Known as the “Warm Heart” of Africa, Malawi is a land-locked country that is home to an estimated 12 million people – and about half the population is under the age of 14 years. While Malawi is a relatively peaceful country, much of the country suffers from severe poverty, malnutrition and the terrible effects of the AIDS virus.

In fact, about 60 percent of the rural population lives below the poverty line with an annual income less than US$ 200. It is estimated that 60 percent of households run out of food three months before the next harvest. The results are particularly devastating for children with about 48 percent of children under five years experiencing a stunt in their growth and 30 percent of the same age group is underweight.

In 2003, Nu Skin began focusing its humanitarian efforts to help those in Malawi. The company’s distributors contribute nearly 80,000 meals every month. In addition, sales of the Nu Skin Epoch Baobab Body Butter have helped donate nearly 100,000 trees to the country to fight future droughts. Generous donations to the Mtalimanja Village are helping farmers and their families break the bonds of poverty and malnutrition.