MEDIA CONTACTS:
Kara Schneck
(801) 345-2116, kschneck@nuskin.com
Jordan Karpowitz
(801) 345-2187, jkarpowitz@nuskin.com
NU SKIN UNVEILS DAILY SKIN CARE BASED ON NEW INSIGHTS IN GENETIC SCIENCE
AgeLOC Products Reveal More Youthful Skin in Eight Ways in Seven Days
PROVO, Utah—Nu Skin today introduced a revolutionary anti-aging product lineup – a comprehensive daily skin care system that is clinically tested to transform skin to reveal a more youthful appearance in eight key areas beginning after just seven days of use. The ageLOC Transformation set is infused with ingredients that represent next generation anti-aging skin care science to target the sources, as well as the signs, of aging.
“Our ageLOC approach to anti-aging looks at the genetic basis of aging and is inspired by our partnerships with some of the best minds in anti-aging science,” said Joseph Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. “ageLOC is exclusive to Nu Skin in three critical ways. First, we have the ability to identify and understand functional groups of genes known as Youth Gene Clusters. Second, we have licensed proprietary technology to measure the progression of the aging process at the molecular level in individual organs, such as skin. And third, ageLOC science and our understanding of how to reset the activity of Youth Gene Clusters to a youthful state can be incorporated into our product development.”
Clinical Results
ageLOC Transformation is designed to affect processes that contribute to the appearance of aging in the skin. The set is comprised of four products that showed truly transformational results in a third-party clinical trial:
- 100 percent of subjects showed improvements in signs of aging in only seven days as determined by a clinical grader;
- 100 percent of subjects also showed an improvement in overall appearance, including fine lines, skin smoothness and radiance as determined by a clinical grader after 12 weeks of use.
“A new generation of savvy consumers is demanding more effective anti-aging products at a younger age,” said Ashok Pahwa, chief marketing officer at Nu Skin. “We see consumers in their 20s starting to take pre-emptive steps to help preserve their youthful look, and when 40 is the new 30 and 60 is the new middle age, the ability to reverse the visible signs of aging to reveal and preserve the appearance of youth is even more appealing.”
ageLOC Transformation Products
ageLOC Future Serum is the star product in the ageLOC Transformation set. This powerful, clinically tested formula combines the benefits of many different anti-aging products to reveal younger looking skin in eight key ways:
- Promotes youthful skin structure
- Smoothes skin texture
- Evens skin tone
- Reduces the appearance of fine lines and wrinkles
- Increases skin radiance
- Reduces the appearance of pores
- Reduces discoloration
- Increases hydration
Gentle Cleanse & Tone is a foaming cleanser that purifies skin and prepares it for advanced treatments, combining cleansing and toning into a single step. The mild formulation is gentle enough for all skin types.
Radiant Day SPF 22 is a lightweight, daily use emulsion that delivers brighter, more radiant skin and reduced discoloration by inhibiting unwanted melanin production. It also hydrates the skin while providing broad-spectrum UVA/UVB protection.
Transforming Night is a rich hydrating cream that works with the skin’s natural nighttime repair and renewal process to reduce the appearance of lines and wrinkles and dramatically smooth the skin.
ageLOC Elements is an additional set containing the essentials of modern anti-aging skin care: Gentle Cleanse & Tone, Radiant Day SPF 22 and Transforming Night.
Pricing and Availability
ageLOC Transformation daily skin care products were introduced to Nu Skin independent distributors at the company’s 25th Anniversary Celebration in October. In North America, Europe and Japan, the products will be available for sale beginning January 2010 from Nu Skin distributors, online at www.nuskin.com or by calling 1-800-487-1000.
“The global launch of ageLOC Transformation is a first for Nu Skin and further enhances the impact of the ageLOC brand and the global direct selling business opportunity in the anti-aging category,” said Pahwa.
Automatic delivery pricing: ageLOC Elements—US$125; ageLOC Future Serum—US$157; ageLOC Transformation—US$287.
The Company
Nu Skin Enterprises, Inc. has been demonstrating its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses aging at its source. The company’s anti-aging product portfolio features the new ageLOC daily skin care system and Future Serum, as well as the Galvanic Spa® System II, Tru Face® Essence Ultra, LifePak® nano and the g3 nutrition beverage. A global direct selling company, Nu Skin operates in 48 markets worldwide and has more than 750,000 independent sales representatives. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol “NUS.” More information is available at http://www.nuskin.com.
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