FOR IMMEDIATE RELEASE
CONTACTS:
Investor — Scott Pond (801) 345-2657, spond@nuskin.com
Media — Kara Schneck (801) 345-2116, kschneck@nuskin.com
NU SKIN ENTERPRISES ANNOUNCES NORTH ASIA REGIONAL MANAGEMENT TEAM
PROVO, Utah — July 31, 2008 — Nu Skin Enterprises, Inc. (NYSE:NUS) today announced the formation of a North Asia regional management team to focus on strategic growth initiatives in the geographic region comprised of Japan and South Korea. The new structure parallels the company’s management structure in its other regions.
“The new North Asia management team includes some of the company’s best and brightest managers,” said Truman Hunt, president and chief executive officer. “The regional team’s top priority will be to restore growth to Japan.”
The company named 18-year Nu Skin veteran, Brett Nelson, to head the management team as president of the North Asia region. As part of the new position, Nelson will relocate from corporate headquarters to Japan. Among his most recent responsibilities, Nelson has served as the company’s vice president of global distributor support and was president of the Southeast Asia region.
“We are pleased to have a leader of Brett’s caliber and expertise in developing business and distributor strategies heading up our North Asia region,” said Dan Chard, executive vice president. “Brett has great insight into what drives distributors and makes them successful. He has proven to be an extremely capable and dynamic manager throughout his career and we are confident in his ability to successfully lead the North Asia region.”
Luke Yoo has been appointed regional vice president of the North Asia region and will also continue in his role as president and general manager of the company’s highly successful South Korea business. Yoo joined Nu Skin South Korea in 1999 and has served as president and general manager of Nu Skin’s South Korea operations since 2003.
The company also announced the appointment of Ryan Napierski as vice president of business development for North Asia. Napierski was recently appointed as vice president of business development for Nu Skin Japan.
Gary Sumihiro will continue in his role as president of Nu Skin Japan. Sumihiro has served as president of the market since April 2007 and has nearly two decades of experience in the direct selling industry.
The Company
Nu Skin Enterprises, Inc. is a global direct selling company operating in 47 markets throughout Asia, the Americas and Europe. The company markets premium quality personal care products under the Nu Skin® brand, science-based nutritional supplements under the Pharmanex® brand, and technology based products and services under the Big Planet® brand. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol “NUS.” More information is available online at www.nuskinenterprises.com.
Please note: This press contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 that represent the company’s current expectations and beliefs, including, among other things the Company’s priority of renewing growth in Japan and expectations for the new regional management team. These forward-looking statements involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein, including risks that could adversely impact the company’s operations or financial results in Japan, such as negative market or regulatory conditions, foreign currency exchange rate fluctuations, material decreases in executive-level and active distributors, or the company’s failure to execute effective initiatives in this market. The forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission, including the company’s Annual Report on Form 10K filed on February 29, 2008 and Quarterly Report on Form 10Q filed on Nu Skin Enterprises, Inc. The forward-looking statements set forth the company’s beliefs as of the date of this release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change except as required by law.
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