FOR IMMEDIATE RELEASE
CONTACTS:
Andrew Leavitt(801) 345-2119, aleavitt@nuskin.com
Kara Schneck(801) 345-2116, kschneck@nuskin.com
NU SKIN UNVEILS UPDATED LOGO AS NEXT PHASE IN GLOBAL BRAND INITIATIVE
Brand Focuses On Unique Ability To Be "The Difference. Demonstrated.™"
PROVO, Utah—June 4, 2008—Nu Skin Enterprises introduces a refreshed corporate logo today at its international headquarters. This next step in the company’s strategic brand initiative underscores Nu Skin’s unique ability to demonstrate its difference – or competitive advantage – through its people, product, culture and opportunity.
THE DIFFERENCE. DEMONSTRATED.
Nu Skin’s refreshed corporate identity and brand positioning – “THE DIFFERENCE.DEMONSTRATED.” – is the result of the most rigorous marketing study in the company’s 24-year history. After more than two years of global research, this strategic brand position was developed as a simple, yet substantial statement that incorporates key corporate initiatives.
“We work to ensure that all elements of our business are supported by our brand position of demonstrating a difference,” said Truman Hunt, president and chief executive of Nu Skin Enterprises. “If an experience, service or product does not demonstrate how we are different – and by extension better – we do not embrace it. By always striving to demonstrate our difference, we attract the best people, we produce the best products, we promote the best corporate culture and we offer the best opportunity in the direct selling industry.”
People
The people associated with Nu Skin are the strength and heart of the organization. Whether a member of Nu Skin’s approximately 755,000 independent distributor team, or one of its 4,500 global employees, Nu Skin’s people collectively demonstrate their difference every day through their commitment to Nu Skin’s mission of being a force for good throughout the world by empowering people to improve lives. Those associated with the company are striving to set the standard for proper business practices and leadership, while remaining true to the corporate values of integrity and dedication.
Product
With more than $1 billion in annual sales, Nu Skin markets innovative products with benefits that can be demonstrated. The company’s three brands Nu Skin, Pharmanex and Big Planet, offer a wide variety of opportunities to improve lives around the world. Nu Skin’s scientific engine is powered by more than 100 scientists and collaboration with leading research institutions. The company has taken its scientific dedication to the next level with the development of proprietary tools that include the Pharmanex BioPhotonic Scanner and the Nu Skin ProDerm Skin Analyzer – tools that have been recognized by such organizations as the American Business Awards, the Nutrition Business Journal,the Direct Selling Association (DSA) and leading consumer publications.
Culture
Nu Skin’s unique culture is one of fun and productivity. The company is based on the principle of being a force for good in the world, particularly in the lives of children. The non-profit Nu Skin Force for Good Foundation grants more than $1 million each year to health and education programs around the world, including building a teaching village in Africa, providing education kits for Utah children and other projects in many of Nu Skin’s markets. Additionally, the company’s Nourish the Children initiative has facilitated the donation of more than 120 million meals to children in need. Nearly all funds and Nourish the Children donations come from the generosity of independent distributors and company employees. In 2007, the Nourish the Children initiative was recognized with an American Business Award as the best corporate social responsibility program.
Opportunity
The opportunity for personal and financial freedom through the Nu Skin business also sets the company apart in the industry. Nu Skin has established a platform where independent businessowners can thrive, as evidenced by the more than $6 billion paid in distributor commissions in only 24 years of operation. To realize the company’s vision of becoming the world’s leading direct selling company, Nu Skin continually supports its distributors with the tools, training, recognition and opportunities they need to grow their businesses.
Corporate Identity
Nu Skin’s brand identity has also been enhanced. Nu Skin began in 1984 as a skin care company, andthe original logo symbolized the fountain of youth. Over the past 24 years the Nu Skin opportunityhas expanded, and an updated logo has been introduced to better symbolize the company today. In addition to the fountain changes, Nu Skin’s blue has lightened and the company’s logo no longer includes the word “Enterprises.”
The Company
Nu Skin Enterprises, Inc. is a global direct selling company operating in 47 markets throughout Asia,the Americas and Europe. The company markets premium quality personal care products under theNu Skin ® brand, science-based nutritional supplements under the Pharmanex ® brand andtechnology-based products and services under the Big Planet ® brand. Nu Skin Enterprises is tradedon the New York Stock Exchange under the symbol “NUS.” More information is available online athttp://www.nuskinenterprises.com.
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