NU SKIN BREAKS GROUND ON STATE-OF-THE-ART INNOVATION CENTER

Innovation Center Will Feature Anti-Aging Research Center, Technology Hub

and Modern Meeting and Green Spaces 

PROVO, Utah—July 18, 2011—Nu Skin Enterprises, Inc. (NYSE: NUS) breaks ground today on its new $85 million Innovation Center, expanding its corporate headquarters and housing 900 employees at the downtown campus. The plans include a new state-of-the-art anti-aging research and development center, technology hub and modern collaborative and green spaces.

“One of our primary responsibilities is to innovate continually in both our product offerings and our business opportunity. Our history in this regard is remarkable, and our vision of becoming the world's leading direct selling company is dependent on our commitment to continue to renew our vibrant anti-aging business opportunity,” said Truman Hunt, Nu Skin president and chief executive officer. “The investment we are making in our new Innovation Center is an unmistakable sign that we are committed to achieving our vision.”

Utah Governor Gary Herbert and Provo City Mayor John Curtis will be featured guests at the event. Mayor Curtis has expressed optimism for the project and its impact on the city, saying “Nu Skin is a key stakeholder in our downtown economy and we’re pleased that Nu Skin is investing in our city as it invests in its future.”

The Nu Skin Innovation Center will feature an additional 164,000 sq. ft. for a total Nu Skin corporate campus of nearly 300,000 sq. ft., including:

·         An atrium designed to be a focal point of the campus, encompassing 18,259 sq. ft. and connecting the existing headquarters building with the new Innovation Center

·         An expanded research and development space for the Nu Skin Enterprises Center for Anti-Aging Research with a total of 18,000 sq. ft.

·         More than one acre of green space on the expanded 4.38 acres downtown campus

Nu Skin retained the Seattle-based architectural firm Bohlin Cywinski Jackson for the Innovation Center design and is contracting with Okland Construction in Salt Lake City to manage the building project. The company anticipates the completion of the Innovation Center in 2013 and is seeking LEED Silver certification.

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC^™ science that addresses aging at its source. The company’s anti-aging products feature the new ageLOC suite of products including the ageLOC Transformation daily skin care system, ageLOC Future Serum and the ageLOC Edition Galvanic Spa^® System II, as well as the ageLOC Vitality nutritional supplement. A global direct selling company, Nu Skin operates in 52 markets worldwide and has approximately 800,000 independent distributors. Nu Skin is traded on the New York Stock Exchange under the symbol “NUS.” More information is available at http://www.nuskin.com.