1. Set Yourself Apart
   You represent the exclusive direct marketing sponsor of the most respected sporting event in the world—the 2002 Winter Olympic Games. No other direct marketing organization has ever been a U.S. Olympic Sponsor. For that reason, our Sponsorship reinforces the perception that Nu Skin Enterprises is a cut above other direct marketing organizations. Not to mention, our Sponsorship puts us in the company of top global organizations. Other U.S. Olympic Sponsors include General Motors, Seiko, Bank of America, Texaco, Delta Air Lines, and Blue Cross/Blue Shield.
2. Enhance Your Image
   The powerful influence of the Olympic Movement is felt worldwide, and now you can draw upon that power to enhance your image. Both Nu Skin and Pharmanex offer customized business cards and stationery that carry the U.S.A./5-Ring logo and SLOC logo. Your association with the values of the 2002 Olympic Winter Games enhances the legitimacy of your business and reflects on the high caliber of products you offer. So take part in building the U.S. Olympic Spirit, and in the process, building your business. As you distribute your customized business cards, use these kinds of comments to draw people into the U.S. Olympic Spirit.
3. Build Product Credibility Through our Olympic Sponsorship
   Our products will carry the most recognized and esteemed logo on the planet. Because people believe in supporting companies that sponsor the 2002 Olympic Winter Games, this translates into a greater willingness for people to purchase products that carry the U.S. Olympic Logo or the U.S. Olympic Winter Games logo. So whether you are promoting healthy lifestyles or beauty products, association with the 2002 Olympic Winter Games and America's Olympic Team can translate into greater sales. Consider using these statements to boost product credibility.
4. Attract Participation
   People are drawn to the Olympic movement because the opportunity to see modern heroes is very compelling. That's why our sponsorship provides you the perfect opportunity to draw new people into your organization. To help you make the most of that opportunity, we are:
   • Contacting U.S. Olympic Athletes to speak at your meetings
   • Developing exclusive NSE Olympic collectible pins for trading and display
   • Creating Internet, print, and video tools to attract potential distributors
   • Offering NSE Olympic Incentives, such as exclusive merchandise and trips

Being an Official Sponsor of the 2002 Games and 2000–2004 U.S. Olympic Team is a unique opportunity for our company to take center stage. Join us in proudly sharing the Olympic Spirit.